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The updated MyShop also features new product configurators along with other enhancements including full integration with TD SYNNEX’s product portfolio, added reporting, data, and analytics capabilities.

TD SYNNEX Corp. completed the rebranding and redesign of its main ecommerce site.

The company, a $20.2 billion distributer of information technology products and services, rolled out an updated version of MyShop ecommerce platform for U.S. companies including virtual commerce (v-commerce) and artificial intelligence (AI) features, the company says.

“MyShop incorporates nearly all current TD SYNNEX vendor partners and gives resellers the opportunity to sell the vendor products and solutions that they have authorizations for,” says Brian Gibellino, senior manager, marketing DemandSolv. “As new vendors are onboarded with TD SYNNEX, we look forward to expanding this further.”

TD SYNNEX MyShop website

The updated MyShop also features new product configurators along with other enhancements. That includes:

  • Full integration with TD SYNNEX’s product portfolio.
  • Added reporting, data, and analytics capabilities.
  • Enhanced search functionality and capabilities.
  • Direct integration capabilities into a customer’s customer relationship management (CRM) or enterprise resource planning (ERP).
  • Punchout capabilities.

“MyShop was originally created to help SMBs and other organizations develop a sophisticated ecommerce web shop without the added costs and labor typically associated with such projects using multiple third parties,” says TD SYNNEX senior vice president of marketing, technology solutions North America Bob Stegner. “Today, we’re providing solutions for any organization to meet the ever-changing ecommerce marketplace demands in efficient and effective ways.”


The newly renovated B2B ecommerce site also features a 3D purchasing experience and an AI-generated chatbot.

“TD SYNNEX offers resellers the largest catalog of products of any distributor, and that list will continue to grow each day,” Gibellino says. “MyShop allows TD SYNNEX reseller partners to leverage that catalog based on their authorizations.”

TD SYNNEX has a catalog of more than 200,000 technology products from more than 1,500 original equipment manufacturers (OEM), suppliers of infrastructure, cloud, security, data/analytics/IoT products and services. The company serves more than 150,000 customers.

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