Online personalization allows B2B companies to better engage business buyers, help them do their jobs better and raise online conversion rates. But what steps can businesses take to find the right software and what are the keys to their success?

In Digital Commerce 360’s 2023 Boosting B2B Sales with Tech Integration Report, manufacturers and distributors reveal how they’re driving ecommerce with the right connections between back-end software and customer-facing ecommerce – and giving customers the B2B buying experience they demand.

Explore several charts packed with new 2023 data and read through interviews with executives from IBT Industrial and Groupe Touchette Inc.

Plus, Caterpillar’s Director of Ecommerce, Brent Steffan, explains how Caterpillar is making progress through technology integration, meticulous customer research, investments in personalization and a new mobile app.

Compliments of: Algolia, Blue Yonder, TradeCentric


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