The industry is buzzing about artificial intelligence, but how are online retailers actually using generative AI today?

Digital Commerce 360’s October Strategy Insights digs into several examples of online retailers using generative AI-powered programs today across various parts of their businesses including marketing, product detail page content, business analytics and product creation.

Digital Commerce 360 editors interviewed top online retailers to feature in this report, including executives from Stitch Fix, Newegg, Colgate, Ghirardelli, Babylist, UrbanStems and more.

The October 2023 Strategy Insights, “6 ways retailers are using AI right now and how generative AI will change ecommerce” includes the following articles written by Digital Commerce 360 editors:

  • Retailers add ChatGPT to their holiday bag of tricks
  • Why digital marketers should not fear generative AI
  • Retailers test generative AI to create product detail page content
  • Can generative AI help online retailers design better products?

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