Vendors / CQL

The Art of Commerce







CQL is a digital commerce agency with a 25+ year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, such as Salesforce Commerce Cloud and Shopify Plus, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, James Avery Artisan Jewelry, Stride Rite, Escalade Sports, Costa Del Mar and more.


3344 Grand Ridge Drive NE, Grand Rapids, MI 49525




  • E-Commerce Platforms
  • Web Design Services
  • User Experience (UX)
  • Multi-Channel E-Commerce System
  • Consultants
  • Website Optimization
  • Search Engine Optimization (SEO)

Products & Services

  • E-commerce Platforms

Typical Pricing



  • Petsmart
  • e.l.f.
  • Wolverine Worldwide (Saucony, Keds, HushPuppies, Sperry, Merrell, etc).
  • Stride Rite
  • Haworth

Merger & Acquisitions

  • Bamboo Commerce (Merger/Acquisition)
  • Union Digital (Merger/Acquisition)
  • _________________________________________________
  • CQL Sponsorships -
  • Girls Who Code
  • TEDX Grand Rapids
  • Code for Good, West Michigan
  • MiCareer Quest
  • Junior Achievement
  • Creative Mornings, Grand Rapids

Partnerships & Certifications

  • E-commerce Platforms: Salesforce Commerce Cloud, Shopify Plus, BigCommerce
  • ERP Integrations: SAP, Oracle NetSuite, Microsoft Dynamics, Custom, PIM
  • PIM Partners: Salsify, Akeneo
  • Marketing Partners: Klaviyo, Yotpo, Attentive, Bluecore, Bazaarvoice, ChannelAdvisor, Feedonomics, Elevar
  • Customer Experience Partners: Searchspring, Dynamic Yield, Gorgias, Yottaa


  • Mark Lardieri, President & CEO
  • Doug VandenHoek, CTO
  • Kevin Antel, Co-founder, CFO, CIO
  • Scott Robertson, CQL Managing Director

Sales Representation

Scott Robertson, CQL Managing Director

Vendor Resources


The Haworth brand is built around innovative design and workspace solutions. With the pandemic forcing a global shift to working at home, Haworth quickly needed a newly designed and branded B2C experience for customers creating home offices. CQL was able to deliver an on-time and on-budget replatform on Shopify Plus, allowing us to enter a new market and help customers design home workspaces that supported collaboration and a positive work/life.
Ecommerce Director B2C, Haworth
There are so many digital agencies out there that promise certified Salesforce Commerce Cloud support but do not pair that with education and training for their clients. CQL has the ability to do both, cost-effectively, and with a proven process. They are the solid choice for this type of on-going work.
Chief Marketing Officer, Shoe Show International