As B2B marketplaces serve more markets and supply more products and services, their operators are figuring out new ways to be more valuable to both buyers and sellers.

Digital Commerce 360’s latest B2B Ecommerce strategy report, Building Better B2B Marketplaces, offers an inside look at the growth strategies of several expanding centers of ecommerce, including niche operators like Fashion Cloud in apparel, Convoy in trucking services and AVIA Marketplace in healthcare, and broad-based Amazon Business. Specifically, how and why Amazon Business has turned to AI and machine learning to understand customer demand and, in turn, order hot products from suppliers and display related online content.

Plus, read through a detailed case study on Bay Supply and its plans to add more digital payment options and related tools, like “buy now, pay later,” to address and eliminate concerns from customers.

Compliments of:  Mirakl, Vertex, HCL Software, McFadyen Digital, Nautical Commerce


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