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The heavy equipment commerce technology and networking company, a unit of B2B marketplace company RB Global, has rolled out for distributors, dealers and fleet managers the new self-service parts shop platform SmartEquip e-Commerce 2.0.

SmartEquip Inc. hosts more than $1 billion in annual sales for more than 700 construction industry original equipment manufacturers to thousands of distributors, dealers and fleet owners. Now, SmartEquip is providing those B2B companies with a new hosted ecommerce platform to manage online sales through their own branded web stores.

SmartEquip recently released the SmartEquip e-Commerce 2.0 as a technology platform, on which authorized distributors, dealers and fleet managers can operate their own branded self-service commerce store for selling construction parts from SmartEquip’s parts catalog network of more than 700 original equipment manufacturers. The company is a subsidiary of B2B marketplace company RB Global Inc., which also owns such organizations as construction equipment marketplace operator Ritchie Bros.

SmartEquip B2B ecommerce platform

Andrew Malion, president of braking equipment supplier Spectra Products Inc., says the SmartEquip product catalog helps his customers view descriptions and images of Spectra’s Brake Safe  products to ensure they order the correct parts for truck air brake diagnostic systems. Spectra Products recently joined the SmartEquip Network.

“Joining their network of suppliers and manufacturers is the ideal way to offer equipment owners our Brake Safe diagnostics tool,” he says.


Ron Piccolo, senior vice president of operations at Smart Equip, says Spectra Products is an example of the growth in the variety of suppliers in the SmartEquip Network.

In addition to several hundred OEM brands, the SmartEquip Network has over 95,000 users across more than 42,000 equipment locations globally, SmartEquip says.

SmartEquip builds a new B2B ecommerce route for construction parts

The upgraded SmartEquip ecommerce store supports a mobile channel.

RB Global’s operations also include:

  • Ritchie Bros., a global online auctioneer of commercial assets and construction vehicles.
  • IAA, a global digital marketplace for motor vehicle buyers and sellers.
  • Rouse Services, an asset management and performance benchmarking system.
  • Xcirca, a live simulcast auction technology provider.
  • Veritread, an online marketplace for heavy haul transport services.

RB Global took its current corporate name earlier this year, when it changed it from Ritchie Bros. Auctioneers Inc. For the year ended Dec. 31, 2022, the company reported $1.7 billion in total revenue. It also reported marketplace gross transaction value of $6.0 billion.


Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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