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State of digital native brands in U.S. ecommerce
Of the 328 Consumer Brand Manufacturers in 2023’s Top 1000, 80 are what we characterize as digitally native, vertically integrated brands, or DNVBs. These are companies that design their own products and, at least initially, market them primarily online. DNVBs are concentrated in a few categories, notably Health/Beauty. Just over 10% of the Top 1000 […]