Apparel shoppers accelerate online buying

Digital Commerce 360 and Bizrate Insights surveyed 1,003 online shoppers in June 2023 to learn more about their buying tendencies within the apparel and accessories category of Top 1000 retailers.

35% of online shoppers said they bought more apparel online in the past year compared to what they spent prior. At the same time, just 17% said they spent more in stores over the prior 12 months.

Nearly half of respondents said they spent about the same online (48%) and in physical stores (49%) in the past year.

A third of respondents (33%) spent less in stores in the past year. Meanwhile, just 17% spent less online in the same time frame.

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