Top ecommerce retailers typically announce July sales events that overlap with Prime Days.

Amazon will hold its annual Prime Day sale on July 11 and 12, and other retailers have begun announcing competing sales. During the sale event, the No. 1 ranked retailer in Digital Commerce 360’s ranking of the largest North American online retailers offers deals across product categories. It’s historically one of Amazon’s biggest sales days.

Top ecommerce retailers have held competing sales in previous years, sometimes even directly mentioning Prime Day. These are the sales that have been announced so far. We will continue updating this page as more are announced.

Best Buy Black Friday in July

Best Buy Co. Inc.  is holding a holiday-themed sale event July 10-12, the retailer announced. Customers can find sales on TVs, laptops, and other personal tech products, the retailer said. The sale will take place on Best Buy’s website, it’s app, and in stores. 

Though the sale is open to all consumers, certain deals are limited only to rewards members, the retailer says.

Best Buy ranks No. 7 in the Top 1000.


BJ’s Wholesale Wow Days

BJ’s Wholesale Club is holding a sales event for members on July 10 through July 12. Discounts on some seasonal items are as high as 65% off, the retailer said in a statement. Electronics, furniture, and kitchen appliances also part of the sale.

BJ’s ranks No. 69 in the Top 1000.


Costco is holding a members-only sale from June 21 through July 23. Deals span the warehouse store’s offerings, including big ticket items like mattresses, sectional couches and refrigerators, and lower-priced items like snacks, skincare, and cleaning products. Some deals are only available in stores. Others are available online, but include a delivery fee.


Toy maker Hasbro announced it will sell Furby for the first time since 2016 during Amazon Prime Day. The nostalgic 1990’s toy will be available exclusively on Amazon until July 15, in honor of its 25th anniversary.


Habro ranks No. 556 in the Top 1000.

Le Creuset

French cookware company Le Creuset is holding a summer sale coinciding with Prime Day. Pieces are up to 35% during the Summer Cookware Savings Event, through July 15. Stock pots, frying pans, crepe pans, and some of the brand’s signature enamel-coated pieces are included in the sale.

Macy’s Black Friday in July

Macy’s inc. is discounting products across clothing, shoes, toys, home goods, and more through July 12. The retailer says sales are as high as 75% off on some items, including sheets.

Macy’s ranks No. 17 in the Top 1000.


Newegg Fantastech Sale

Ecommerce technology retailer Newegg Commerce Inc. will hold a sale July 10-14. The presale begins earlier, on July 5. The sale includes the “most coveted tech products like desktop PC systems, laptops and PC hardware; lifestyle tech like smart home devices, drones, e-bikes and vacuums; and entertainment tech including home audio,” Newegg says. 

The retailer seems to call out Amazon in its press release, writing “Unlike other July online sales, customers do not need to be enrolled in a membership program to access deals.”

Newegg ranks No. 58 in the Top 1000.

Overstock 72 Hour Flash Sale Inc. is holding a three day sale competing with Amazon on its home decor and furnishings. The online retailer, which recently acquired rights to the Bed Bath & Beyond brand, says more than 500,000 SKUs are on sale. Sales through the app will have an additional discount, Overstock says.


Overstock ranks No. 50 in the Top 1000.

Target Circle Week

Target Corp. will hold a sales event July 9-15 for Target Circle members, the retailer said. Circle is the retailer’s free rewards program. 

The general merchandise retailer says sale prices will be as much as 50% off on Target’s white label brands, along with discounts on national brands like Dyson and Keurig. Deals will be available online and in stores.

Target ranks No. 5 in the Top 1000.


Walmart+ Week

Walmart will hold its first Walmart+ Week beginning July 10, the retailer announced. The online sales event directly overlaps with Prime Days.

The first 24 hours of Walmart’s sale will only be available to Walmart+ members, the retailer said. On July 11, the sale is open to anyone. Amazon Prime Day sales are only available to Prime members.

Walmart did not hold a competing sale event in 2022. Walmart ranks No. 2 in Digital Commerce 360’s Top 1000.

Wayfair 72 Hour Clearout

Home goods retailer Wayfair Inc. is selling most of its inventory at a discount for 72 hours around Prime Day. Discounts are as high as 60%, the retailer says. Area rugs, bedding, and light fixtures have some of the steepest discounts.


Wayfair ranks No. 10 in the Top 1000.

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